Helping drive
counterfeits to zero
Project Zero uses the power of Amazon technology combined with brand insights to detect and remove counterfeits.
The next level of counterfeit protection
Project Zero unlocks exclusive counterfeit protection for brands like yours who are experienced in using our brand protection tools.
Power up your automated protections
Provide us with key data points and we will proactively remove suspected counterfeits from our stores. We monitor over 8 billion listing updates every day, looking for potential counterfeits.
Remove counterfeits instantly
Access the unprecedented ability to immediately remove counterfeit listings – without the need to contact us. Accurate submissions continue to drive our feedback loops to automatically block violations before they impact customers.
Disrupting counterfeit networks
Add unique codes to your products to proactively prevent counterfeits from reaching customers on a unit level with our optional serialisation service. Whether the order is fulfilled by Amazon or another seller, every unit shipped is verified as authentic.
Protect your brand with the power
of Amazon
Trusted
25K+
Brands empowered to leverage the combined power of automated protections to proactively block infringements, the ability to immediately remove suspected counterfeit listings themselves, and serialisation technology to proactively prevent counterfeits from reaching customers across the supply chain.
Proactive
700K+
Bad actor attempts to create new selling accounts stopped by Amazon in 2023, stopping them before they were able to list a single product for sale in our store.
Effective
99%+
Of suspected infringing listings stopped by Amazon’s proactive controls before a brand ever had to find and report them.
SUCCESS STORIES
Project Zero has been a very easy and effective tool at protecting BMW on Amazon. We are very appreciative of the tools Amazon has built to enable us to protect our brand.
Project Zero has made our lives easier by giving us the power to take down infringing products ourselves. Within minutes of reporting the bad actors, we would receive a notice of successful take-down.See case study
Project Zero, with its automated protections and the self-service removal of counterfeit products, is a significant development that will help ensure our customers receive authentic Vera Bradley products from Amazon.
Every minute that a counterfeit listing is live affects us, both in terms of money and brand reputation, so being able to respond quickly is so important. With Project Zero, we simply choose the trademark, click and the listing is closed.See case study
When we were offered the opportunity to enrol in Amazon Project Zero, we jumped on it. Every unit we sell through Amazon has a unique, serialised barcode, and our counterfeit problem has nearly disappeared in the United States.
Results may vary
Results may vary
Results may vary
Results may vary
From start-ups to Fortune 500 companies
join the growing number of brands in Project Zero
You may already be eligible for Project Zero
Enrolled in Brand Registry with a registered trademark?
Sign in to Brand Registry and visit the Project Zero page to see if you’re eligible.
Not yet eligible for Project Zero? Here’s what it takes.
Regardless of your selling relationship with Amazon, you must have:
• A Brand Registry account with a registered trademark and a Rights Owner role.
• Submitted reports of potential infringements via the Report a Violation tool with an acceptance rate of at least 90% over the last six months.
To prevent misuse of our tools, Amazon has the right to evaluate additional factors to determine a user’s eligibility.
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