Build and protect your brand

Enrolling in Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand, creating a better experience for your customers.
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Learn more about additional brand building benefits.

Build your brand

A+ Content

A+ Content helps businesses showcase their brand story and product features using rich text and images on the Amazon detail page to help drive conversion, and potentially increase traffic and sales.

Sponsored Brands

Grow your brand awareness with ads that feature your logo, a custom headline, and up to three of your products.

Amazon Stores

Promote your brand and products with your own multi-page Store on Amazon for free.

Amazon Brand Analytics

Make informed and strategic decisions with powerful data including customer search terms and customer behavior data reports.

Protect your brand

Accurate listings

Control your brand’s product listings so that your customers see accurate information.

Proactive brand protection

Our automated protections use information about your brand to proactively remove suspected infringing or inaccurate content. The more information you provide, the better Brand Registry can help you protect and improve your brand experience.

Report violations

Our powerful search tools let you find and report suspected violations with a simple, guided process.

Protecting more than 700,000 brands

We work hard to be the world’s most customer centric-company, so we’re constantly improving the ways we detect and block counterfeit products.


Over 4 million bad actor accounts were stopped in 2021 before they published a single listing for sale.


On average, enrolled brands report a 99% reduction in suspected infringements since Brand Registry launched.


Our global team of investigators is available 24 hours a day, 7 days a week to respond to potential infringements.
Read our Brand Protection Report to learn more about the work we are doing to protect brands and customers.

Join our list of growing brands

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